reporter: children of parents who graduate are guaranteed admission to one of several schools in the cal state university system provided they meet the basic requirements like juana martinez. >> i only went to elementary school. >> reporter: she graduated from pk so her daughter, alejandra, could have a better future. >> make your mother proud. i don't want the latieina community to just be a large community, i want them an educated community. >> something longoria talked about on the campaign trail and now as a co-chair of president obama's inaugural committee. are you nerve us? >> i'm very nervous. >> what will you wear? >> who knows, i don't know. >> reporter: politics and philanthropy, making a difference in both. >> i'm funding these programs because i believe in them. i think it's important that you, yourself as a role model, as a philanthropist, as an activist that you yourself give out of your back pocket. i would give my shirt off before i would ask to you give yours. >> that's right she's the real deal and remember, hey, listen, stop it, guys. remember, the latino community is